Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

One Lap of the Web: We missed April Fools'

-- Yesterday was April Fools' Day, a holiday known in some cultures as "April 1st." We chose to ignore the staid, unamusing fake press releases touting everything from Ford C-Max charcoal grilles to Audi sushi to BMW's annual efforts. ("The Ultimate Sleeping Machine" is what Web commenters will inevitably post in an effort to deride the upcoming 2-series.) But Petrolicious did a tasteful video of a certain moneyed purist's most prized vehicle, a car with all the panache, style, and passione that only its beautiful curves could convey. The folks at Petrolicious begged for a ride in this dangerously exciting speed machine, and by Jove, they got it.

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Pruett Vineyard releases wine celebrating the Rolex 24 at Daytona anniversary

Race-car driver Scott Pruett is a master in the vineyard as well as at the track, and his Pruett Vineyard has released four new vintages this fall in time for the gift-giving seasons. The recent releases include a 2008 Pruett Napa Cab, a 2010 Pruett Grenache, a 2009 Lucky Lauren Red and a 2009 Pruett Estate Syrah--which tastes of purple fruits with traces of ginger and black pepper--that commemorates the 50th anniversary of the Rolex 24 at Daytona. Prices for the fall releases range from $29 to $50, and the wines can be found at www.pruettvineyard.com.